This is ITV’s old logo. The reason why they have chosen the colour yellow was because the content that they show on their channel is best suited by the colour yellow because the show where bright and colourful. The friendly, cursive script will not be to everyone's taste, but one of the biggest problems for ITV recently has been its failure to position itself clearly. This new scheme feels very much in line with the channel that brings us such programming as TOWIE, Take Me Out, and Ant & Dec's Saturday Night Takeaway. Of course it is also the network that, in the past, managed to combine such popular shows with 'quality' drama such as Brideshead Revisited and landmark factual programming World in Action and the World at War. ITV might mourn the latter's passing but this scheme is a response to the network today and in the future, not the network that was.( http://www.creativereview.co.uk/cr-blog/2013/january/itv-rebrand)
The rebranding of ITV will allow us to further cement the relationship in viewers' minds between our shows and the ITV brand that produces and broadcasts them, group director of marketing and research. ITV now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture.
As with any new identity system for a well-known brand, it will take some getting used to, but our initial thoughts here at CR towers are positive. The scheme has a lot more personality that the previous ITV system (below) (http://www.creativereview.co.uk/cr-blog/2013/january/itv-rebrand)
The 6 colour involved in the new logo all represent a different aspect of the content shown on the channel for example the black in the back ground is show that ITV show some death and shows with evil in them.
The rebranding of ITV will allow us to further cement the relationship in viewers' minds between our shows and the ITV brand that produces and broadcasts them, group director of marketing and research. ITV now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture.
As with any new identity system for a well-known brand, it will take some getting used to, but our initial thoughts here at CR towers are positive. The scheme has a lot more personality that the previous ITV system (below) (http://www.creativereview.co.uk/cr-blog/2013/january/itv-rebrand)
The 6 colour involved in the new logo all represent a different aspect of the content shown on the channel for example the black in the back ground is show that ITV show some death and shows with evil in them.